Brand
Logo and Voice
Brand Strategy
Style Guides
Collateral
Packaging
Print Design
Social and Email
Art Direction
Digital
UX research and User Centered Design
Usability
Personas
Journey Maps
UI Design
Design System
Data Driven Strategy
Responsive Design
Service Design
Methodologies
Behavioral Design
User Centered Design
Design Thinking
Waterfall and Agile
Design Sprints
Soft Skills
Problem-solving
Conflict resolution
Data Driven Decision-making
Data analysis
Time management/Planning
Coordination/Organization
Agility/Adaptability/Flexibility
Collaboration
Facilitation
Leadership/Motivation
Active listening
Public speaking
Empathy
About Me
Mission and Vision: Always desire to be a part of something greater and focus on ensuring alignment through every step in the process
Strategic Thinking: Solving complex problems with simple and intuitive designs
Delivering Value: Focus on value delivery for real business outcomes
Mentoring/Coaching: Developing future leaders
DE&I: Ensuring equality and a future place for women as well as inclusion of all people's perspectives
With a background spanning various industries—including financial advice and investments, banking, digital media, personal and commercial insurance, agency work, e-commerce, and nonprofits—I bring versatile skills to help companies transform through user-centricity, process improvements, agile thinking, and innovation. I’ve delivered comprehensive digital designs across visual identity, print, social media, and more.
My experience encompasses roles as both an individual contributor and a leader of 20+ direct-report teams, supported by third-party partnerships. I believe a leader is only as effective as the team they empower. I focus on hiring and mentoring talent, providing the autonomy and decision-making authority needed for each member to thrive and drive impactful results.
But Don't Just Take My Word For It...
"I wholeheartedly recommend Meliza as a proven leader that applies her passion and depth of understanding with users & their needs while applying that knowledge to effectively drive organizational transformation. I had the privilege of working closely with her at iHeartMedia, and throughout our collaboration she has consistently demonstrated exceptional expertise, dedication, and innovative thinking.
As a leader, Meliza possesses a remarkable ability to envision and execute strategies that prioritize enhancing user experiences across digital platforms. She understands the intricacies of human-centered design and consistently applies them to drive meaningful outcomes for both customers and the organization.
Any organization would be proud to add Meliza to their leadership ranks."
As a leader, Meliza possesses a remarkable ability to envision and execute strategies that prioritize enhancing user experiences across digital platforms. She understands the intricacies of human-centered design and consistently applies them to drive meaningful outcomes for both customers and the organization.
Any organization would be proud to add Meliza to their leadership ranks."
Joey Jablonskli, VP, Product and Data
"I worked with Meliza during our time together at Amerisure Insurance, she was my divisions VP. She is a multifaceted leader with a strong innovative mindset that can tackle just about any obstacle thrown her way. Meliza’s impressive career clearly has a lot of value to add to any organization, the thing I do not think will be listed on her resume and needs to be shared is the confidence, pride, and positive energy she instills in everyone she works with.
Meliza is easily one of the best leaders I’ve had the opportunity to work with in my career. She embodies the human experience with her staff and peers to ensure they succeed and grow - within the company or outside; She truly cares about the person, not the title. This kind of leadership was so empowering and motivating to do my job the best I could. I learned so much about my skill set that I would not have likely explored without her encouragement and confidence in me. Her empathy and personal touch are what make her a leader above and beyond the status quo. I would absolutely welcome working with Meliza again, if you find yourself with the opportunity to work with her, take it!"
Sara Kellam, PMO Leader
Meliza is easily one of the best leaders I’ve had the opportunity to work with in my career. She embodies the human experience with her staff and peers to ensure they succeed and grow - within the company or outside; She truly cares about the person, not the title. This kind of leadership was so empowering and motivating to do my job the best I could. I learned so much about my skill set that I would not have likely explored without her encouragement and confidence in me. Her empathy and personal touch are what make her a leader above and beyond the status quo. I would absolutely welcome working with Meliza again, if you find yourself with the opportunity to work with her, take it!"
Sara Kellam, PMO Leader
"I had the opportunity to work with Meliza at iHeartMedia. During that time she led the UX team effectively and with a clear vision for the future. She navigated the complexity of long and short term goals while gracefully balancing the intricacies of effective vs. efficient design. While she managed those aspects, as a partner leader, I never felt out of the loop. She communicated effectively and frequently to make sure we all moved as one product development team.
In addition to her technical abilities she is a natural leader. She ensured her team was always working on the highest priority items while still giving service to those “small things” that often get ignored. She delegated effectively and provided challenges for her team. The benefit for me was a highly competent team that I trusted to provide innovative solutions for our users.
Meliza is an asset to any organization. She’s a rare combination of a strategic thinker, innovator and empathetic user advocate that operates with high integrity. She does more than “get things done.” She pushes the envelope while providing the support and environment to challenge others to do the same."
In addition to her technical abilities she is a natural leader. She ensured her team was always working on the highest priority items while still giving service to those “small things” that often get ignored. She delegated effectively and provided challenges for her team. The benefit for me was a highly competent team that I trusted to provide innovative solutions for our users.
Meliza is an asset to any organization. She’s a rare combination of a strategic thinker, innovator and empathetic user advocate that operates with high integrity. She does more than “get things done.” She pushes the envelope while providing the support and environment to challenge others to do the same."
Ben Stendahl, Digital Director
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